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| Date added: | 01/17/2016 |
| Date modified: | 01/17/2016 |
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COLLECTING CUSTOMER DATA FOR MARKETING PROMOTIONS
Q 13 - What is the highest amount of money spent last year by customer? In what states do the top five customers with the highest LY Spend value live? What is the age range of these customers?
Q 14 - Are the customers with the five highest amounts in the value of last purchase field the same as the top five customers with the highest amounts in the LY Spend field?
Q 15 - How many females customers are in New York? Which customer would you send a discount to?why?
Q 17 - Numer of customers living in california? which customer from california spent the most money last year?
How much was spent?
MANAGING TRANSPORTATION DATA
Access DB 2 - ib_a03_apparelsaleshistory - $7.00
| Date added: | 01/26/2016 |
| Date modified: | 01/26/2016 |
| Filesize: | 121.8 kB |
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ANALYZING TRANSPORTATION DATA
Q1 - What is primary key of the table?
Q8 - Do any of the trailers require maintenance?
Q16 - Do any of the trailers require maintenance?
ANALYZING MERCHANDISE SALES TREND
Q5 - Explain the unit sales trend for this item?
Q11 - In which year did the company have the highest number of items where at least 4000 units or more were sold? which year or years have the least number of items where at least 4000 units were sold?
Q21 - How many unique items were produced for the twill Pants category? How many unique items were produced for the Twill Shorts category?
Q30 - Which category shows a sales increase each year? Which category showed the strongest sales growth from the year 2003 to 2005? Which category had the largest decrease in unit sales from 2000 to 2006?
STOCK ANALYSIS
Q11 - What stock has the highest CAGR? Does this stock also have the highest EPS?
Q12 - What is the CAGR of the stock with the highest Market Cap?
Q13 - What stock has the lowest CAGR? Does this stock also have the lowest EPS?
Q14 - How many stocks have an EPS greater than $3.00?
Access DB 3 - ib_a05_employeedata - $7.00
| Date added: | 01/26/2016 |
| Date modified: | 01/26/2016 |
| Filesize: | 99.23 kB |
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INDUSTRY AND COMPANY PERFORMANCE REPORT
Q34 - Which industry is experiencing the largest Net Sales and Net Income growth? Which industry is experiencing the largest decline in Net Income?
Access DB 4 - ib_a06_wealthmanagementdata - $7.00
| Date added: | 01/26/2016 |
| Date modified: | 01/26/2016 |
| Filesize: | 121.92 kB |
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EVALUATING MARKETING STRATEGIES AND SALES
Q13 - Which promotional strategies achieved the top three highest increases in sales?
Q14 - Which promotional strategies would you not want to execute in the future?
WEALTH MANAGEMENT INVESTMENT REPORTS
Q15 - Are all clients losing money on this stock?
Q16 - What is the total loss on this stock for all clients this firm services?
Q17 - Is the amount of money gained from this stock enough to offset the losses of stock SY6?
Chapter 1 Quiz - $4.00
| Date added: | 01/26/2016 |
| Date modified: | 01/26/2016 |
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Q1. FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service, they are acting upon ________.
Q2. Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
Q3. According to the five-step model of the marketing process, a company should ________ before designing a customer-driven marketing strategy.
Q4. Which of the following strategies would a company most likely use to increase customer satisfaction?
Q5. Greg Williams now has the buying power to purchase the desktop computer that he has wanted for the last six months. Greg's want now has become a(n) ________.
Q6. ________ is one of the best ways to increase share of customer.
Q7. A firm that uses the selling concept takes a(n) ________ approach.
Q8. Government agencies design ________ to encourage energy conservation and discourage smoking, excessive drinking, and drug use.
Q9. Which of the following follows a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?
Q10. Which of the following refers to the total combined customer lifetime value of all of the company's current and potential customers?